Hi, I'm Stephanie.
I am an online marketer, gamer, and geek. I love the intersection of words, numbers, and marketing strategy.
You Can Find Me Around The Web
I share lots of stuff on Twitter, and I blog when I can. Here's a sampling of some of my work:
- Rank Varies with Demand in Google Search Console | Briggsby
- The Advanced Guide to Content Promotion | BuzzStream
- Actionable PR Tactics that SEOs Can Use | BuzzStream
- The SEO's Guide to Outreach | SEER Interactive
- Easy E-Commerce Link Building | SEER Interactive
I tend to speak at conferences and meetups, too:
Search-Driven Content Strategy, MozCon, July 2018
How to Read Your Members' Minds, FeverBee SPRINT, San Francisco, October 2015
Bad Data, Bad Decisions: The Art of Asking Better Questions, MozCon, July 2014
Getting Links from Influencers, SMX London, June 2014
Online Marketing, Goldman Sachs SMB Scholars program, 2013
Building Relationships with Bloggers, Philadelphia Area New Media Association, 2013
Social Media Marketing, Philadelphia Sustainable Business Network, 2013
I work in SEO and Public Relations.
My specialty is data-driven online marketing. I use analytics to understand audiences and cater communications (blog content, email campaigns, social media, etc.) to meet their needs. SEO helps me get this content found via search engines, and PR helps me distribute it among influencers.
Here's my resume:
M.S. Applied Communication Research | Boston University | Jan 2013
Primary focus on market research: survey design and quantitative analysis
Secondary focus on PR: persuasion, advanced writing, and new media methods
Graduate assistant for undergraduate communication theory and research courses
B.A. Strategic Communication (Advertising) | University of Minnesota | Dec 2012
Partner | Briggsby | Oct 2014 – Present
- Manage content strategy and development
- Manage Digital PR and outreach campaigns
- Manage reporting and analytics
Director of Content | BuzzStream | Feb 2014 – Feb 2015
Manage content and messaging to drive top-of-funnel growth
Own product feature launch campaigns, including the BuzzMarker
Wrote strategic product and campaign messaging
Produced and edited customer-facing video and email content
Pitched and coordinated influencer and affiliate coverage
Brand Specialist | Amazon | Oct 2013 – Dec 2013
Head of Digital PR | SEER Interactive | Jan 2013 – Oct 2013
Oversaw pitching, content creation, and public relations for SEO team
Doubled response rate in 3 months, tripled coverage rate in 6 months
Ran campaigns that earned coverage on The Today Show, Venture Beat, Fox News, NME, Game Informer, IGN, and many more outlets.
Developed processes and workflow for 30-person team.
Consulted clients on organic search marketing
Drove $1mm in revenue for client via strategic link building
Managed technical SEO audits, keyword research, reporting
Found business and content opportunities using Google Analytics
Graduate Intern, Search | 451 Marketing | Sep 2012 - Dec 2012
Marketing Manager | Rooms & Rest | Feb 2012 - Aug 2012
Grew YoY traffic by 25% in stores and online
Redesigned website and optimized local search profiles
Created multi-channel marketing campaigns, including print, online, radio, television, and billboard advertising.
Managed $1mm marketing budget and all advertising vendor relationships
Assistant Marketing Manager | HalloweenCostumes.com | Feb 2011 - Feb 2012
Product manager for The Guild’s “Codex” Halloween Costume
Secured initial sponsorship that became number one traffic referrer and on-site search, leading to product opportunity
Managed product requirements across internal and external teams
Designed communication plan that earned coverage on sites like USA Today, CNN Money, GigaOM, and The Mary Sue
Developed public relations strategy for 2011 Halloween season
Pitched and secured CEO interviews from LA Times and Politico
Earned coverage from local and national news outlets across the United States, includingThe Huffington Post, USA Today, and many niche sites.
Contributed to 30% revenue growth over previous year.
Graduate Assistant | College of Communication at Boston Univ. | Sep 2009 - Oct 2010
Marketing Assistant | Aufderworld Corporation | Jul 2008 - Aug 2009
Marketing Intern | CISCRP | Jun 2006 - Aug 2006
MozCon, Seattle, July 2018
Feverbee SPRINT, San Francisco, October 2015
MozCon, Seattle, July 2014
SMX, London, May 2014
Philadelphia Area New Media Association, 2013
Goldman Sachs Small Business Scholar Program, 2013
Certifications: Google Analytics Individual Qualification, Google AdWords Certification, VlogNerd
Want to get in touch? Send me an email: email@example.com