Hi, I'm Stephanie.  

I am an online marketer, gamer, and geek. I love the intersection of words, numbers, and marketing strategy. 

I have SEO & online PR experience, a master's degree in market research, and a couple of Google certifications. I spend my days doing marketing and digital PR for Briggsby.

You Can Find Me Around The Web

I share lots of stuff on Twitter, and I blog when I can. Here's a sampling of some of my work:

I tend to speak at conferences and meetups, too:


I work in SEO and Public Relations.

My specialty is data-driven online marketing. I use analytics to understand audiences and cater communications (blog content, email campaigns, social media, etc.) to meet their needs. SEO helps me get this content found via search engines, and PR helps me distribute it among influencers.  


Here's my resume:


M.S. Applied Communication Research | Boston University | Jan 2013

  • Primary focus on market research: survey design and quantitative analysis

  • Secondary focus on PR: persuasion, advanced writing, and new media methods

  • Graduate assistant for undergraduate communication theory and research courses

B.A. Strategic Communication (Advertising) | University of Minnesota | Dec 2012


Work Experience

Partner | Briggsby | Oct 2014 – Present

  • Manage content strategy and development

  • Manage Digital PR and outreach campaigns

  • Manage reporting and analytics

Director of Content | BuzzStream | Feb 2014 – Feb 2015

  • Manage content and messaging to drive top-of-funnel growth

  • Own product feature launch campaigns, including the BuzzMarker

    •  Wrote strategic product and campaign messaging

    • Produced and edited customer-facing video and email content

    • Pitched and coordinated influencer and affiliate coverage

Brand Specialist | Amazon | Oct 2013 – Dec 2013

Head of Digital PR | SEER Interactive | Jan 2013 – Oct 2013

  • Oversaw pitching, content creation, and public relations for SEO team

    • Doubled response rate in 3 months, tripled coverage rate in 6 months

    • Ran campaigns that earned coverage on The Today Show, Venture Beat, Fox News, NME, Game Informer, IGN, and many more outlets.

    • Developed processes and workflow for 30-person team.

  • Consulted clients on organic search marketing

    •  Drove $1mm in revenue for client via strategic link building

    •  Managed technical SEO audits, keyword research, reporting

    • Found business and content opportunities using Google Analytics

Graduate Intern, Search | 451 Marketing | Sep 2012 - Dec 2012

Marketing Manager | Rooms & Rest | Feb 2012 - Aug 2012

  • Grew YoY traffic by 25% in stores and online

    • Redesigned website and optimized local search profiles

    • Created multi-channel marketing campaigns, including print, online, radio, television, and billboard advertising.

  • Managed $1mm marketing budget and all advertising vendor relationships

Assistant Marketing Manager | | Feb 2011 - Feb 2012

  • Product manager for The Guild’s “Codex” Halloween Costume

    •  Secured initial sponsorship that became number one traffic referrer and on-site search, leading to product opportunity

    • Managed product requirements across internal and external teams

    • Designed communication plan that earned coverage on sites like USA Today, CNN Money, GigaOM, and The Mary Sue

  • Developed public relations strategy for 2011 Halloween season

    •  Pitched and secured CEO interviews from LA Times and Politico

    • Earned coverage from local and national news outlets across the United States, includingThe Huffington Post, USA Today, and many niche sites.

    • Contributed to 30% revenue growth over previous year. 

Graduate Assistant | College of Communication at Boston Univ. | Sep 2009 - Oct 2010

Marketing Assistant | Aufderworld Corporation | Jul 2008 - Aug 2009

Marketing Intern | CISCRP | Jun 2006 - Aug 2006


Other Experience

Speaking Engagements:

  • MozCon, Seattle, July 2018

  • Feverbee SPRINT, San Francisco, October 2015

  • MozCon, Seattle, July 2014

  • SMX, London, May 2014 

  • Philadelphia Area New Media Association, 2013

  • Goldman Sachs Small Business Scholar Program, 2013

Certifications: Google Analytics Individual Qualification, Google AdWords Certification, VlogNerd


Want to get in touch? Send me an email: